10 SEO Extensions for Google Chrome

by Gary Reid on March 6, 2010

Google ChromeHaving been an avid Firefox fan for a few years making the move to Google Chrome wasn’t instant. But, what prompted me to make the change was the really cool extensions you can now get. As my day job requires constantly checking sites having a browser that can instantly deliver the information I need is a real bonus.

So, I’ve put together a list of the top 10 SEO extensions for Google Chrome, some have similar functionality but all have at least one unique feature. If you want to get quick information about a site or page then these SEO tools will save you a lot of time.

1. SEO Site Tools

Probably the most comprehensive SEO extension for Chrome. It analyses the current page and breaks the data into 7 major areas

  1. External Page Data: This includes indexed pages, PageRank, Alexa stats, SEOmoz Linkscape data, DMOZ data, Quantcast, Compete, Majestic SEO and SEMRush. Even down to the last Google index time.
  2. Page Elements: Displays the meta tags, HTML and CSS validation, number of internal and external links that are followed, number of anchor tags, heading tags by type, server headers and server type.
  3. Social Media: Facebook reaction, Reddit reactions, submissions to Digg, delicious bookmarks, Twitter stats including the latest Tweets.
  4. Page Term Tool: This lets you extract keywords from the page and do some external tests, such as Google’s speed test
  5. Server/Domain Info: This gives you location of the server and details of robots.txt and sitemap.xml. As well as whois data and contact details, useful if you want to contact a site for links.
  6. Suggestions: A top-line list of basic SEO factors displayed in a traffic light system so you can quickly spot problems
  7. Nofollow: A small checkbox in the bottom right that highlights ‘nofollow’ links on a page

This one tool is worth getting Chrome for, it’s quick and has some really great data.

SEO Site Tools

SEO Site Tools

You can download the extension here.

2. Chrome Flags

This nifty little extension places a flag in the address bar showing the country where the server is located. A really handy yet simple extension to quickly identify geo-locations of websites

Chrome Flags

Chrome Flags SEO Extension

3. Chrome SEO

This extension has a very simple GUI and gives you some basic facts about a domain in an easy to view way, such as

  • Indexed pages
  • Backlinks
  • Bookmarks

Although the data isn’t in-depth it’s a great way to get the basic stats.

Chrome SEO

Chrome SEO Extension

4. SEO SERP’s

A really quick and simple rank checker for many of the Google properties, insert a keyword and site and it checks the rank. You can input multiple domains to see which ranks best. Great for quick and simple checks.


SEO SERPS Chrome Extension Screencast on 12seconds.tv

You can download the extension here.

5. iPageRank

This shows the average PR passed by the links on a specific page when you hover over the extension button in the toolbar. Once clicked it analyses the keywords on a page and gives you the number of times each word is mentioned, if you then click one of the words in the list it gives suggestions for other keywords. Very handy little tool.

ipagerank

iPagerank SEO Extension for Google Chrome

6. SitezMeter

Great for a really quick snapshot of Google Trends, Alexa and Compete graphs for a domain.

sitezmeter

SitezMeter Chrome SEO Extension

7. Site Information Tool

At first glance this tool does a lot of the same things a few of the others mentioned here do. When used it opens a new browser window to display the results. But, the two things it does that make it worth installing are;

  • Gives the top ranking keywords for the domain on google, including position and volume, but also the PPC cost
  • Gives a list of competitors by common keywords

For me this makes it worthwhile installing it even though it redirects to a webpage rather than being part of the browser.

Site Information Tool

Site Information Tool

8. SEO Professional Toolbar

This could be a really useful tool, in fact along with SEO Site Tools (1) probably my favourite. When you install it you can vists a site/page and hit the ‘record’ button, once done the extension does just that, it takes a snapshot of links and Pagerank at intervals you specify.

Over time you end up with a nice history of your PR and link stats.

SEO professional Toolbar

SEO professional Toolbar for Chrome

9. Meta SEO Inspector

At first you’ll think this is quite an annoying extension as it has a pop up continually in the bottom right of the browser, but if you hit the button in the toolbar you can toggle this on or off.

A great and instant insight into a pages meta, yes it covers the usual suspects such as title, description and keywords but much more, for instance

  • If it’s a Wordpress blog it shows the theme being used
  • If Google or Yahoo webmaster tools code is on the site
  • If the site has code, such as Google Analytics, Doubleclick and more
  • If the page has XFN, hcard or other Microformats

A great tool, love it.

Meta SEO Inspector

Meta SEO Inspector

10. You Tell Me

If you know of a great Chrome extension for SEO I’d love to hear about it, or if you are making one then even better.

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Search Predictions 2010

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by Gary Reid on January 3, 2010

So, what’s in store for search marketing in 2010? Well here’s my predictions as to what both SEO and PPC marketers will be looking at in the year to come.

Brandrank

As search starts to move away from Pagerank and towards brandrank a brands social graph will become more important. Merely monitoring social media will not be sufficient, brands will need to engage fully with social media to ensure they have fresh comments and links from the major social media sites.

Personalised Search

No two people will see the same results page on Google, this will mean straight forward ranking as a metric will truly disappear. Behaviour will group consumers together and this will require best of class web analytics.

Beginning of the end for the Browser

Google Chrome OS and Windows are both moving towards search in context, in other words right from your spreadsheet or word processor. The danger of this move is that search could become interruptive.

Filters over Indexes

Google rarely if ever filters results to display something different to that which is in its index. But, as trends and queries and clicks start to tell Google a story for certain quick moving topics filters may be the only way to display relevant results until the index has had time to catch up. For some the index may never catch up. Universal search was the answer to this but as so few news sources have access to Google News blogs with fresh content still struggle to beat old, authoritative pages.

Mobile Search

Pizza, Taxi… enough said? Okay, probably not, Yes people are now using mobiles to search and apparently for more than just Pizza’s and Taxi’s! Those two terms accounted for a huge percentage of searches on Yahoo’s mobile search platform. Mobile is here, it is different to web search. Less navigational terms, lots of misspellings, so be ready…

PPC in 2010

Like most advertising channels paid search has had a rough time in 2009, budgets squeezed, conversion rates down, longer user journey’s and a consumer focus on value.

PCG (FMCG)

Packaged Consumer Goods companies will ‘invent the challenge’ in 2010. Paid search hasn’t been a natural channel for these companies because of it’s direct response nature. With users now spending 13 hours a week surfing the web compared to about 3.8 hours a day watching TV this is a channel that can’t be ignored and won’t be ignored by this vertical. Especially when you consider how many people do both together.

The FMCG company that invents the challenge, asks the right questions and creates a search strategy that works will have competitive advantage. What’s the consumer action if we don’t sell online?

Split Testing

Major PPC campaigns have never had enough split testing. The idea of testing creative copy in paid search adverts is widely used, but testing copy/landing page/offer isn’t. Next years winners will be those who follow the pure players; be able to quickly test hundreds of landing pages against many different offers. The prize will be conversion rates well above industry averages and whilst giving cost benefits will also promote growth and profits.

Watch out in your vertical for signs of your competitors carrying out large multivariate testing on their paid search campaigns.

Vertical Search

As CPC inflation will continue the smart retailers are already fully embracing vertical search, feeds will become important, especially if we consider browser-less search.

Integration

Last year saw many brands embrace integration and this will continue in 2010 as they look to drive even more value from advertising budgets. I’m not sure the world is going towards full comms planning in 2010 but everything is shifting in that direction. As people live in-line (concurrently off-line and on-line) so integrated campaigns make more sense.

Pure-Play vs Clicks’n'Bricks

We will see a greater divergence in search marketing from these two differing business models.

Many pure players have ‘mature’ search marketing campaigns, gaining extra impression volume will require them to think outside of the funnel. I can see pure players heading towards becoming publishers as they seek out greater volume from ‘emotional’ as well as ‘functional’ keywords.We may also see the expansion of pure players into bricks and mortar, although Amazon have denied they are opening any physical shops.

The clicks’n'bricks retailers will move further towards multi-channel as ‘click and collect’ becomes more widespread. The key for these retailers will be analytics, finding ways to measure both foot traffic and phone orders prompted by search.

In summary it’s going to be an exciting year for search.

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Social Graph and Google Caffeine

by Gary ReidDecember 7, 2009
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For sometime most SEO consultants have understood ‘link graph’ it’s a way of describing the link profile of a site, SEOmoz have a Whiteboard Friday video if you want to know more.
However, since Google announced the launch of Caffeine in the new year it may be that a new buzzword will be getting talked about [...]

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Search Marketing can Build Brand

by Gary ReidNovember 22, 2009
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On Friday E-Consultancy released a summary of search marketing stats that included some of the results published by Google earlier in the month regarding search and its ability to effectively build brands.
The findings are quite interesting:

A Search impression alone creates 23% more brand preference for Heineken than the whole Heineken campaign without search. A search [...]

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Domino’s Pizza Coupon Strategy

by Gary ReidNovember 21, 2009
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In a world of last click wins the coupon sites have been having a field day recently. As us shoppers land on the checkout page and are confronted by that oh so tempting ‘do you have a discount code’ box we all ‘Ctrl t’ to open a new tab, hit Google and enter the search [...]

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Ad Sitelinks the new Google Ad Extension

by Gary ReidNovember 8, 2009
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Yet again Google add a new extension to their paid search offering – Ad Sitelinks. Sitelinks for natural search results have been around for sometime, they usually appear for brand terms or results that are absolutely the ‘best answer’, they appear as up to 8 links under the result, like this
Not so long ago Google [...]

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Youtube Removes Nofollow

by Gary ReidNovember 8, 2009
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Back in March I added a video on my test video blog regarding the overuse of the ‘nofollow’ tag by social media sites. Just to recap, the ‘nofollow’ tag is a way to link to another site without passing Pagerank. If the ‘nofollow’ tag is used on a link then Google doesn’t use that link [...]

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Top 10 SEO Blogs July 2009

by Gary ReidJuly 30, 2009
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I thought it might be a good idea to look at the top SEO bloggers and see if they eat their own breakfast cereal, totally unfair of course, really just a bit of fun after seeing this post about 50 SEO blogs you should read.
So, don’t take it too seriously, I’ve just taken the Pagerank, [...]

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Google UK

by Gary ReidJune 18, 2009
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For quite sometime there’s been a multitude of things client side that have affected search results, such as different computers, different browsers, different times, different data centres, different locations and so on. This has always made it difficult to track all but very strong search results positions.
When you are logged into Google you can get [...]

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Are you Ready for Google Rich Snippets

by Gary ReidJune 8, 2009
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Google first announced the incorporation of Rich Snippets over a month ago and they are slowly being rolled out in the USA via Google.com. Probably the best coverage at the time was by Tim O’Reilly who summed up the move as follows.
Rich snippets could be a turning point for the Semantic Web, since, for the [...]

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