In a world of last click wins the coupon sites have been having a field day recently. As us shoppers land on the checkout page and are confronted by that oh so tempting ‘do you have a discount code’ box we all ‘Ctrl t’ to open a new tab, hit Google and enter the search phrase that has ‘brand term’ followed by ‘coupon’ in it.
As you can see below the search volume for Domino’s Pizza Coupons has grown significantly.
dominos pizza codes
I would argue that when I’m ordering a pizza and have got all the way to the checkout page I’m pretty much going to buy that pizza, but the coupon affiliate will get their commission if I hop out and grab a coupon code.
Domino’s are the first e-retailer I’ve seen who have taken some action to try and stop this.
They now have a box next to the ‘enter a coupon code’ that pretty much says, don’t waste your time searching for a code to get a bit of discount, just click here and choose something free, such as Garlic Bread.
This means you don’t need to search for a coupon, just get some free stuff.
I think it’s a pretty good idea and it would be interesting to see the long term effect of such a strategy.
