Comments on: ROI this! http://garyreid.com/roi-this/ Gary Reid - Google SEO Specialist London UK Mon, 22 Mar 2010 16:10:07 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Lizz Harmon http://garyreid.com/roi-this/comment-page-1/#comment-15 Lizz Harmon Sun, 17 May 2009 04:33:40 +0000 http://garyreid.com/?p=34#comment-15 Gary, I appreciate this post so much. I see a lot about ROI from social media these day, and I can appreciate that -- companies want to see what they're getting for what they're investing. But, it's not always about that, and as we say, social media isn't like traditional media. It's long term; it's a building process. As you say, you're laying a foundation. It's all about relationships. What does it cost to replace a customer? You're building loyalty and collecting data from people that are already your customers. What's that worth? Do you know what focus groups cost? Thanks for your post. You're spot on. ~ Lizz Gary, I appreciate this post so much. I see a lot about ROI from social media these day, and I can appreciate that — companies want to see what they’re getting for what they’re investing. But, it’s not always about that, and as we say, social media isn’t like traditional media. It’s long term; it’s a building process. As you say, you’re laying a foundation. It’s all about relationships. What does it cost to replace a customer? You’re building loyalty and collecting data from people that are already your customers. What’s that worth? Do you know what focus groups cost?

Thanks for your post. You’re spot on.

~ Lizz

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