Some may say SEO is dead, but we all know it isn’t, ignore it at your peril. However, having been in this game for a long time there are a few things in the client process that just take up too much time, are never easy and there’s never been a simple solution.

If you think of any SEO campaign as having 5 key elements or rules:

1. Understand the business challenge – make sure your campaign aligns with the clients business strategy and goals
2. Collect and analyze SEO data – find the story in the numbers
3. Create a plan
4. Implement the plan
5. Track, monitor and report back

Points 2 and 5 are the ones I set out to solve, how can I stop spending days gathering data and analyzing it and how can I put tracking, monitoring and reporting onto autopilot?

So, 3 years ago I started, in my spare time, evenings and weekends building the solution and finally it’s almost finished!

Now I’ve got simple things like, an idea of what happens to sites when there’s an algorithm update.

SEO Event Metrics

I also wanted traffic data against search volume, so I plugged in Google Analytics and can now see traffic against potential at keyword level.

SEO Traffic with Google Analytics

At last I now have the information I need at my finger tips, I don’t have to worry about continuously collecting data manually from hundreds of different sources and I get it all in a nice dashboard with some pretty cool graphs, it’s SEO software with a difference.

So, here’s a quick video I’ve taken to give you an idea of what it does, watch it in full screen otherwise some of the detail will be hard to see. You can find some screenshots of the SEO Dashboard here