In-Links Sink the Ship

Mike Arrington covered the launch of In-Links, a new service that just shows people will always find a way to achieve success no matter what. The new service has set out to allow sites to buy inbound links that will be very difficult for Google to identify. While Mike is against it, many others aren’t.

Why do you need links? It helps you get higher rankings in Google.

Why is that important? Because a huge percentage (sometimes over 50%) goes to the number 1 position in Google.

Why are Google against paid links? Depends who you ask. Those who think Google are evil generally say it’s to protect their paid search income. Google say it’s ensure the results pages are relevant and not skewed.

Google need to stop just making a noise about paid links, quality guidelines are not enough, dropping the odd site, like GoCompare, from the rankings doesn’t help.

When the prize is so big then it’s not surprising people will do what is unethical, it happens across many industries and espeically in sport.

Personally I’d like the value of inbound links to be dropped by Google, they now have so many other metrics they could use instead of something that is so easy to game.

It is worth mentioning that In-Links isn’t the only service that supplies links at a price, in fact they are nowhere near as good or undetecable as some others, they are behind the game by a long way, the problem is they have a big mouth and this will only make things worse for them, it will draw attention to the whole problem.

In-links is the band playing on the Titantic.