# Gary Reid > Gary Reid builds and experiments with AI products. Currently developing L.E.N., AI brand intelligence for luxury brands. Former COO of Forward3D. International Media & Agency Operations. Building Things. These days I spend most of my time building and experimenting. Currently developing L.E.N., AI brand intelligence for luxury brands. Formerly COO at Forward3D. ## Links - [Home](https://garyreid.com/): Brands, as AI sees them. - [L.E.N.](https://len.tools) ## Journal ### New site 2026-10-31 ยท [link](https://garyreid.com/#new-site) A quiet home for short notes on what I'm building. Starting with L.E.N.