Gary Reid

Brands, as AI sees them.

International Media & Agency Operations

These days I spend most of my time building and experimenting.

Currently developing L.E.N., AI brand intelligence for luxury brands. Formerly COO at Forward3D.

L.E.N.
Journal

Journal

Run your business like an old craft guild

4 November 2026notes, brands, luxury

If you were starting a luxury brand today and wanted it to last a hundred years, Hermès is the obvious one to study. The lesson is not what most people…

Read →

From finding answers to giving them

2 November 2026notes, AI, search

Reddit's predicament illustrates a fundamental shift in digital marketing.

Read →

Same week, opposite directions

1 November 2026notes, AI, agencies

On 29 October Alphabet had one of the worst days in its history. The shares fell 12.6%, taking close to $500 billion off its value. The same week, Stagwell…

Read →