The Gherkin and the City of London skyline, in black and white

Brands, as AI sees them.

Senior agency leader: international growth, client leadership and AI search.

Former Carat board director and COO of Forward3D. Now building L.E.N., which shows how AI describes brands, and writing about where agencies go next.

L.E.N.
Journal

Journal

AI That Saves Hours, or AI That Wins the Sale?

12 November 2026notes, AI, agencies

Most agency AI does the same work faster. Clients care more about growth. And the biggest growth question now is whether AI names your brand when a customer asks what to buy.

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Run your business like an old craft guild

4 November 2026notes, brands, luxury

If you were starting a luxury brand today and wanted it to last a hundred years, Hermès is the obvious one to study. The lesson is not what most people…

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From finding answers to giving them

2 November 2026notes, AI, search

Reddit's predicament illustrates a fundamental shift in digital marketing.

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