Gary Reid

Brands, as AI sees them.

International Media & Agency Operations

These days I spend most of my time building and experimenting.

Currently developing L.E.N., AI brand intelligence for luxury brands. Formerly COO at Forward3D.

L.E.N.
Journal

Journal

From finding answers to giving them

2 November 2026notes, AI, search

Reddit's predicament illustrates a fundamental shift in digital marketing.

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Same week, opposite directions

1 November 2026notes, AI, agencies

On 29 October Alphabet had one of the worst days in its history. The shares fell 12.6%, taking close to $500 billion off its value. The same week, Stagwell…

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New site

31 October 2026notes

A quiet home for short notes on what I'm building. Starting with L.E.N.

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